Showing posts with label Starbucks. Show all posts
Showing posts with label Starbucks. Show all posts

Saturday, August 20, 2011

It's Official!

That's what he told me after he drank the last pot of liquid heaven that I roasted for him. "You have officially now become my coffee provider."

Our pastor at church is a budding coffee snob. Many months ago I gave him a gift of roasted coffee and now that's all he wants. Also, I have been asked to roast the coffee for the church so the VOX can have the freshest and best coffee for their guests. So, I've been learning about the legal side of roasting coffee as a business - you know, getting the food inspector involved and everything. But as intimidating as it was to get the Michigan Department of Agriculture involved, the most daunting task has been figuring out how to price the stuff. Without going into all the details I have landed on a position. What I provide is unique in that the coffee that I sell is #1 - Fresh and #2 - Small-batch/hand-roasted.

When I say that what I sell is fresh, what this means is that every batch that I sell just came from the roaster. Coffee stales two-weeks after roasting so this means that the coffee that you buy from the store is most likely already stale. People never really notice this because they have never had fresh before. And when I say that I hand-roast a small-batch I mean that when the large stale-coffee providers roast coffee they will dump a 50# bag of green beans into a computer-controlled-commercial roaster where I only roast 2/3 of a cup of green beans at a time. Roasting good coffee is more of an art rather than a science and coffee is finished cooking when the beans declare it - not when the timer dings. Each cup of blessed nectar is (and should be) it's own spiritual experience.

So now, it is official. Under the rules of the great State of Michigan's Cottage Food Law I have begun selling my fresh roasted coffee to my friends and family for $.875 per ounce which equates to just $14.00 a pound. I compared this to the coffee that is for sale in the local grocery store and I saw a 12oz. bag of char-bucks for almost $10.00 which equates to about $.833 per ounce. Is there cheaper coffee to buy than mine - yep. Is there better coffee than mine? Maybe, but my pastor and the people of VOX Church will be hard pressed to locate it.

Wednesday, December 2, 2009

Biggby Coffee

Alright, alright, I realize that I have been spending way too much time trying and posting about store bought coffee. You are correct to be getting sick of it and considering me a turn-coat because this site was founded upon the purism of freshly home-roasted coffee. I promise, I will return to my roots but for now, well, I have to use this store bought coffee before it gets any more stale.

I don't know if you have noticed one of the 150 or so Biggby stores that have popped up in 6 states. But they are around us and I've noticed. I would like to do some research concerning their business model and how they plan to compete with Starbuck's and the others but I'll leave that for another day. Today I'll simply talk about the coffee.

I could say it is "AWESOME!", I could say that it is "great", I could say that I have been converted from my home-roasting ways but then I would be a liar. At best the Biggby Coffee was a lot better than the Ugly Mug and light years passed the Seattle's Best. I would concede that it is on par with Dunkin's Coffee and less burnt than Charbucks. So if you want a really great cup of coffee learn to home roast.

Thursday, December 25, 2008

Turkish Coffee

Ahhhh... For Christmas morning I was planning on a big plate of Jesus' birthday cake and ice cream but after my daughter tossed her cookies everything went a different direction. So while my whole family is sick or just plain not feeling well and camped out in front of the tele, I was allowed to make some Turkish coffee.

So I searched the internet to learn how to make it and then I spent 20 minutes searching the house for my Cezve. A no-go on the Cezve so I made it in my small sauce pot. While Turkish coffee snobs aschew the use of a sauce pot I did not figure that it would matter much but I think I was mistaken.

I ground the beans very finely and I added 1 heaping teaspoon of the grounds to 12oz. of cold water in the sauce pan then I set the brew to heat slowly until it boiled. I let it boil for a minute or so and then I poured some of the coffee into a cup - which I let sit for a minute or two allowing for the grounds to settle.


The reason that I suspect that I really did need a Cezve for the coffee is because my brew never developed the expected foam on top of the coffee. Would this have changed the flavor? I don't know but I suspect that the body and the mouth feel would have been different. I will have to find the Cezve and let you know.

The coffee that I did end up with was actually pretty good. It had no discernible attributes to speak of but it did have a full bodied mouth feel and a genuine standard coffee flavor. I used some Starbuck's Zambia Kasama for this and I was surprised that the Starbuck's flavoring seemed to vanish leaving just a plain coffee taste.

Wednesday, November 26, 2008

A Conspiracy Theory About Coffee

Today I dumped out the last of the Harar Horse (just too floral - needs to be in a blend) and I opened a pound of Starbucks' Zambia Kasama. The roast was slightly oiled, roasted Full-City, and it smelled good. I grounded it between fine and coarse and brewed a pot. What struck me was that it tasted like a Starbucks' coffee does.

Now I have been roasting my own beans for a few months now and I cannot seem to get this level of consistency in my own roasts. I fully understand that Starbucks' roasts with large industrial roasters (with all the computer aids they afford) but when the Kasama possesses the flavor of all the other Starbucks' coffees I automatically become suspicious. I cannot help but wonder if the large coffee companies, like Starbucks', Tim Horten's, Java General, and the many others, use a special flavoring to make the coffees that they serve all taste the same?

I used to think that the larger roasters just over roasted coffee beans in order to get consistency of flavor but the fact is that not all beans taste the same - no matter how they are roasted. I have often wondered if they just had a special blend that made their flavor consistent, but since my Starbucks' Kasama tastes the same as all the rest I cannot call say that it is the blending that makes it consistent. No, it has to be something else and my suspicion is that they add flavoring to their coffee to make it taste a certain way.

I know that this idea is a bit conspiratorial of me but what am I to think? Now that I know how to roast coffee and that each coffee bean actually possesses its own unique attributes, I wonder all the more about the consistent flavoring of the large roasting companies.