At the Horn of Africa just under Yemen where the Mocca Matari is grown (Oh YUM!!!) is Ethiopia. Ethiopia has a wide range of altitude that has given the country a variety of ecologically distinct areas and allows it to produce some mighty fine coffee.
The aroma in this coffee is woody and wild. It possesses a charred smell but not burnt - more like a wisp of smoke from a camp fire. The coffee is viscous (thick) as it seems to want to hold to the side of the cup and this produces a wonderful mouth-feel that invites us to swirl it on our palette rather than just gulp it down.
The flavor of this cup is a sweet and winey with a fruit note. This is where the character of this coffee lies as the flavor brings up nostalgic images of times spent in nature. I personally kept visualizing my past of days walking the Belle River only to rest a while with a fire made from damp wood. Yes, I know it sounds sappy, but I do love remembering my times in nature like that.